Click on any of the following years to learn more about Matlock's Historical Past.

Matlock Electric - 1963

1920- Matlock Electric Company Inc. was originally founded as a branch of the United Motors Service System Div. of the General Motors Corp.

1940- Matlock operated under their auspices until 1940, when, due to a difference of opinion between GM and the Roosevelt Administration concerning monopolistic practices, it was divested to a long time GM employee, Mr. J. Bruce Matlock.

1941- Mr. Matlock, seeking to diversify into lines other than those exclusive to General Motors, changed the name to Matlock Electric Co. In the later part of that year, America found itself engaged in World War Two. As many businesses of that era, Matlock Electric was involved in the epic effort of manufacturing small parts for national defense, as well as, engaging in the repair of small industrial motors in support of the war effort.

Early 1950's- Motor manufacturers introduced rolled steel and die cast construction into the design of electric motors, thus creating what has come to be known as the first throwaway product.

1950-1960- At the conclusion of the wartime hostilities, Matlock found itself in a niche in the remanufacturing of service product motors for the domestic appliance industries. Matlock was one of the largest remanufacturers of this type of equipment in the United States. At that time, we are told that nearly 85% of the production of the firm was for three customers, Sears Roebuck & Co., Montgomery Ward, and the R.C.A. Service Co.

1963- The Matlock family sold the assets of the Matlock Electric Co. to a new entity, The Matlock Electric Co., Inc., an Ohio corporation. Less than a year later, the company was sold to Tom Geoppinger, and the Geoppinger family has retained the firm to this day.

1965- Matlock Electric positioned its market geographically in the states of Ohio, Kentucky, Indiana, West Virginia, Michigan, and Pennsylvania. Within these areas, it has provided sales, service and professional asset management of electrical systems to the food, utility, machine tool, wire drawing, and elevator industries, to name a few. For over 40 years, Matlock Electric, has been in the forefront of the developments which led to computerized quality control of motor remanufacturing processes such as vacuum pressure impregnation (VPI), automated coil winding, precision balancing, and most recently, the thermal trending of manufacturing processes.

1987-Matlock Electric Inc. moved into its current location at 2780 Highland Avenue, in Norwood, a suburb of Cincinnati. This facility is home to the most state of the art equipment used today. Shop Capacity includes: 30,000 Sq. Ft. devoted to service, 350 Mile radial service area, 20 Ton overhead crane capacity, 19 cranes total, 2 - 16 ft. x 16ft. Service entrances, a 5,000 lb Balancer, 8 ft. VPI* Capacity, and Dynamometer load testing up to 1,500 HP.

2005- The experience of Matlock Electric employees represents almost 400 years of collective knowledge in the industry. As an active member and participant for over 50 years in a local as well as national and international trade associations such as EASA, PTDA, NEMA, and PEARL. Matlock Electric has always supported the highest standards of quality and integrity in the electric equipment industry. Looking back over 85 years, the Matlock Electric Co., Inc. and the Geoppinger family look forward to new challenges available to us. We stand ready to serve the ever-changing technologies of our customers with the same quality, service and integrity that have been our hallmark for 85 years here in the greatest land of earth.

Matlock Electric - 2005